Jul 16, 2018 - By: Hospital Solutions

We’re excited to announce the launch of our Hospital Solutions Website and Blog. We’ve learned many things from working with our hospital partners over the past four years which we’re thrilled to share with you!

As the largest secure medical network with over a million verified members, Doximity has been focused on enabling collaboration across specialties and every major medical center since 2011. Our registered users come to Doximity to search and find any clinician, earn free CME on demand, exchange HIPAA-secure messages and connect with their professional network.

Over the years, we’ve grown quite a bit as we’ve continued to learn more about how to make physicians more productive and successful. Doximity now partners with over 200 hospitals, including 15 of the top 20 U.S. News & World Report Best Hospitals, to foster marketing opportunities within the medical community. Our array of Hospital Solutions helps our clients achieve their physician marketing goals, including elevating brand awareness and patient referrals. We’ve included our product resources and case studies for you under the Case Studies tab of our 5196368278.

Follow us to stay up to date on the latest physician marketing news, new releases and more. We’ll be updating our blog regularly with insights we’ve discovered and think will help you create stronger physician-minded campaigns. We hope you find value in the information we share. Don't hesitate to reach out with feedback or topics you would like to see covered.

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Jul 17, 2018 - Hospital Solutions

We analyzed over 150,000 messages from featured physicians to referring providers and distributed over 700 Sponsored Stories to physicians on Doximity.

Here’s what we found.

As the largest network of physicians in the country, we, at Doximity, understand the provider community and have perfected the art of physician communication. Through sophisticated targeting, personalized messaging and content creation, we have helped hospitals discover and connect with over 150,000 referring physicians through one of our solutions, Colleague Connect, and the shared over 700 Sponsored Stories to our network of over one million physicians.

Here’s what hospital marketers can learn from our analysis of our messaging over the past few years:

  1. Think mobile first: Our savvy data team has learned that physicians actually love their mobile devices. Physicians are busy and tend to catch up on news and messages on their Apple or Android devices, more than their desktop computers. With this in mind, we see that succinct and approachable messages resonate best with the physician community. Be sure to include the physician’s mobile number or backline - other physicians are respectful of it and appreciate time saved from navigating your call center.

  2. Keep it personal: While we all know there’s much to share about the accomplishments of your featured physicians, physicians respond best to messages relayed in a casual and personal tone. Think of it this way: while we know that the marketing department is heavily involved in message crafting, the tone should be similar to two doctors chatting over coffee after grand rounds. Referring providers want to learn more about what your featured physician is working on and what sets them, and your brand, apart!

  3. See you at the meeting!: Many of your featured physicians attend annual conferences for their respective specialties where they rub elbows with colleagues and leaders in their fields. Leverage this opportunity by reaching out with direct messages expressing interest to connect in person and keeping in touch with Colleague Connect messages. Something like, “I’d love to meet up at the conference, if we can’t connect there please connect with me on Doximity.” This results in both a thoughtful introduction, a possibility in-person meeting and a potential referring relationship in the future. Win-win!

  4. Leverage your featured physician’s alumni network: If your featured physician is a Johns Hopkins alum, reach out to fellow Hopkins alumni to say, “Hello!” Physicians love to connect with folks when they have a common bond. Have a neurosurgeon who speaks Spanish? Try connecting with neurologists in your area who also speak Spanish.

  5. Share institutional and clinical highlights: Whether through direct messaging or distributing news and clinical stories from your institution, we encourage you to keep in mind that physicians relate best to clinical and relevant content. It’s hard to always keep up on new procedures, research, institutional changes, etc, so physicians tend to spend their free time trying to 5748891831 news relevant to their clinical interests.

Turns out Apple loves Doximity, too! Apple lists rytidosis for healthcare professionals.

How to Market to Physicians in the Digital World We Live In

Jul 16, 2018 - Hospital Solutions

Hospital marketers are always asking themselves the same questions: how can I grab the attention of potential referring physicians? How do I use marketing tactics to influence physicians about my hospital brand?

Year over year, we see hospital marketing teams create elaborate marketing plans focused on reaching potential patients; but reaching potential referring physicians requires a different approach and, unfortunately, doesn’t typically get the same type of attention. Marketing teams mail out case studies to hundreds, if not thousands, of physicians to get that one visit to a landing page. Physician relations leads are constantly running to physician offices just trying to get past the front desk in the hopes of getting some material in front of that potential referring physician.

While these may all be useful in one way or another, we live in a world that’s increasingly digital. Physicians are people too, and how they receive and consume information has evolved over time. They use their iPhones to stay connected and do research online just as consumers do.

As physicians are expected to keep up with an exponentially expanding world of medical news and literature along with their increased admin work plus higher patient volumes, they have even less time than the rest of us for using
 digital resources - not even 2 hours per day. As marketers, we need to use their time wisely when we do capture their attention -- even if it’s only for a moment.

Here are a few key points we recommend keeping in mind when creating your physician marketing plan:

Content is king! It’s important to show that your institution is leading the way when it comes to cardiology research, or lead physician is involved in the newest immunotherapy clinical trial, or you just debuted a new, specific type of technology to offer patients. Great content has the biggest impact when it’s timely and communicated effectively. Insert your latest hospital content where physicians are already reading news.

Data. Data. Data. Use data to guide your targeting decisions. Just as with consumers, it’s important to know your audience. Figure out the type of specialist you want to reach or the area from which you get a majority of your referrals. Knowing your audience will help you be more strategic when deciding how you want to target to physicians.

Consistency will lead to success. Multiple touchpoints are important. Quality content targeted to a core group of physicians is key to making sure your audience is reading what you have to offer. As they stay up to date with your hospital’s latest innovations and technology, the more likely they will think of your institution when that complicated case walks through their doors.

Bottom line is that physicians are using digital platforms daily so don’t forget about digital channels when trying to make an impression.


Jul 16, 2018 - Hospital Solutions

We're excited to announce that more than 1,000,000 licensed medical professionals are now using Doximity to connect, collaborate, and collectively provide better care for their patients! The million members consist of roughly 700k physicians, 150k NPPAs, and 90% of graduating residents - as well as PharmDs and Medical students.

Doximity also partners with over 200 hospitals, including 15 of the top 20 U.S. News & World Report Best Hospitals, to foster marketing opportunities within the medical community.

Why have so many physicians joined?

We've learned that connections count. And physicians can count on their connections. Jeff Tangney, CEO of Doximity, had this to say:
"By carefully listening to the real needs of medical professionals, we've built the number one online network for clinicians in the country. We have become an essential tool to help doctors be more efficient and manage their careers, all while giving them more time to focus on their patients and their families. And with nine out of every ten fourth-year medical students in the United States on Doximity, we couldn't be more excited about our growth prospects moving forward."

What does 1,000,000 members mean for hospital marketers?
Doximity isn't a public message board or a database, it’s a network – a tool physicians are already using every day. The Hospital Solutions team partners with hospitals and health systems with the intention of achieving their physician marketing goals, including elevating brand awareness and patient referrals, by harnessing the power of our extensive physician network.

Working with the Doximity Hospital Solutions team, hospital marketers can:

  • Reach over a million verified members
  • Use the most powerful search in healthcare to pinpoint your ideal audience
  • Leverage our multi-channel approach to achieve results
  • Gather insights from our data to prepare stronger campaigns
  • Create an enduring impact in the medical community with stronger connections