A lot of internet marketers are now using keyword-rich articles in their internet marketing campaign however, there are only few of them who produce great, high quality content. That is why, not all of these people are getting the kind of attention and response they need from online users. If you’re one of them, you better consider making your articles not only search engine-friendly but reader-friendly as well. Keep in mind that your main goal is to capture the attention of your prospects and get them to visit your website. This will only happen if you give these people exactly what they’re looking for.

Here’s how you can optimize your articles without sacrificing their quality:

1. Keyword research. The first step is to identify the most searched words or phrases in your chosen niche by using keyword suggestion tools. List down those that are related to your blog’s or website’s theme and those that are relevant to the services or product that you sell. Then, convert them to article topics so you can easily address the learning needs of your target audience.
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2. Write your articles. Next step is to write your articles. I recommend that you forget about SEO at this point and prioritize the needs of your readers first. Offer them with high quality articles that they will surely appreciate. Your articles must contain useful and valuable information. In addition, they should be well-written and easy to skim through.

3. Optimize your articles. Read about SEO article writing techniques and apply them on your articles. These include using keywords, using latent semantic indexing technique, using anchor texts, following the acceptable keyword density, etc.